Estate agent resource
A void week costs roughly one month's rent ÷ 4. Multiply that across a portfolio and marketing speed becomes one of the biggest levers in the business. Here's how the best-performing agents do it.
Check the last 30 days of comparable lets in a 1-mile radius — not last year's averages. The market moves faster than most pricing tools refresh. Overprice by 5% and you'll often sit on the portal for an extra fortnight, which is the wrong trade.
On Rightmove and Zoopla, 90% of applicants only look at the first three images before deciding to enquire. Make those count: a clean front elevation, the brightest living space, and the best-presented bedroom. Professional photography pays for itself on the first month's rent saved.
Lead with the three things tenants actually search for: location/transport, room count, and one stand-out feature (garden, parking, recently refurbished). Skip the estate-agent waffle. Bullet points convert better than prose paragraphs.
Rightmove and Zoopla are table stakes. Add OnTheMarket, Boomin, your own site, and a short-form video on Instagram Reels / TikTok. Every channel adds a small percentage to your applicant pool.
Enquiry response time is the single biggest converter. Applicants who hear back within 10 minutes are 3–5x more likely to book a viewing than those who hear back the next day. Use automation for first-contact and book viewings on the spot.
Booking photography, floor plan, EPC and inventory as one instruction saves coordination and gets the listing live faster. We do all four in a single visit across London and the South East.
Bundle photography, floor plan, EPC and inventory into one same-day visit.
